Corporate video can come in many forms, but it is essentially a way to connect the boardroom to your employees or to show your company’s messages to your customers.
Video has a high engagement rate as it can keep the viewers attention longer than text, meaning that getting your message across is much easier and effective, as well as more exciting.
Corporate videos cover many formats including promotional, training or internal, but they will typically involve interviews with key members of staff, showcase what your business does, how you do it and what makes you unique and different to your competitors.
Using video across can have many benefits for your business, but the main point is that it promotes your business in a way that is easily accessible and cost effective. Video accounts for over two thirds of internet traffic, so there is a lot of potential client traffic that can be accessed by adding it to your marketing strategy. In a mobile heavy world it is the perfect way to grab your viewers attention with most people preferring to watch a video rather than reading a lot of text.
Video can help boost your brand awareness, and can bring your brand to life, by producing regular content you can help your company become more recognisable, helping build a loyal audience to your product or service. It can help show the personality of your business and invite more engagement from your audience.
It used to be the case that the only people able to advertise their business using video were companies with big budgets, broadcasting across television. But with internet video now a common thing, any company can advertise their business to a large audience at a fraction of the cost.
The Production Process
The first stage of the process is to fully understand your brief and work on creating a strategy for your project. This is the most important stage, as both parties having a clear understanding of what needs to be achieved will help the project run smoothly and set realistic expectations. Through this stage we then plan the shooting schedule, any additional factors that need to be introduced, and set project deadlines.
During this phase, we will capture all the media needed to produce the video. The video shoot will be custom to your project and could be over multiple days, in different locations, and involve actors or the need for permits. Our in house camera operators will lead the projects and we will use our network of freelancers to support us on the shoots when required.
This is the longest stage in the production process and is where your video starts to take shape. Using all the footage that has been shot, we create the story of your video, making sure that all the messages outlined in the brief are portrayed, whilst also making sure it is creative and visually appealing to stand out to your audience.
There is no point in having a bespoke video delivering your message if there is no one to see it. This is where marketing comes in, and we will use the distribution strategy created in pre-production to promote your video across the relevant channels. Whether this is on your website, across social media or using our PR team to reach out to publications.
Contrast x AirPOS
Contrast x AirPOS
The video that Innovate has produced perfectly captures what life at the agency was like over the first year, and shows the struggles that come with the successes.
Paul Ngoie SEO Strategist, Contrast