eCommerce Expo 2019
eCommerce Expo is an annual exhibition and conference in London that brings together people and businesses from across the eCommerce industry. The businesses range from major players like Shopify and PayPal to smaller and medium sized businesses.
The video will need to show the scale of the conference and the amount of attendees and exhibitors, and focus on the brands that would be there, as well as showing the range of talks that will be taking place across the day. The aim was to create a short highlights video that can be distributed across social media to relive the event but also work to promote future events.
The production of this video involved a one man film crew covering the events of the day. This involved recording sections of the talks across multiple stages, the exhibitors that were there, as well as showing the attendees networking with the businesses there.
Due to the size of the crew, it was decided early on that we would not be using the audio from the talks and the video would be compiled of mostly B-roll. This would be mixed in with shots from around the exhibition, which would involve capturing some of the interesting things exhibitors have on their stands, interactions with the attendees and networking between the people at the event.
This was all condensed into a short highlights video that captures the mood of the event whilst showcasing the authority it has in the industry with the scale and popularity of the brands that were there.
To distribute the video, we decided that uploading to YouTube would help get organic viewership, as attendees of the event are most likely to search on this platform to see highlights of the event. We predicted that most of the views would occur in two stages, this would be immediately after the event, where people are looking for highlights, and in the lead up to next year’s event where people looking to attend will be searching to see what the event is like.
As well as YouTube, we also distributed the video across our social media platforms and reached out to attendees and speakers to repost the video across their channels as well. We created numerous versions of the video to suit the variety of platforms, this included a vertical video which would be included on instagram TV and stories.
What our client thinks
This video shows the authority of the event and how important it is for the industry.
Paul Ngoie SEO Strategist, Contrast