When you spend a lot of time organising an event, you will want to make sure that you and your attendees can remember and relive the experience. This is where recording videos of your events is important, to make sure that you can still use the content from the day long after the event has finished.
Event videos can come in varieties of forms, whether it is a highlight package of the event, full videos of talks and presentations, interviews with attendees or even live streams of the day. Event videos can help prolong your event, allowing attendees to catch up on things they potentially missed, as well as giving people who missed out a serious case of jealousy.
Filming your event can have many benefits, both immediately after the event and in the future. Depending on the format of your video, will determine how much your business will get out of it and how your audience will interact with it.
The most popular format is the highlights package, which allows attendees and those who missed out to relive the best moments of the day, potentially trying to spot themselves amongst the crowds. This format of video can have a long term benefit, as it can be used to promote any future events of the same nature.
By using video to promote your event, you can help increase your brand awareness and show that your business is active in the community, showing to potential customers that your business stands out ahead of your competitors.
The footage gathered throughout the event can be repurposed over future projects, whether that is creating a video series around the event, or in your companies future promotional materials.
The Production Process
The first stage of the process is to fully understand your brief and work on creating a strategy for your project. This is the most important stage, as both parties having a clear understanding of what needs to be achieved will help the project run smoothly and set realistic expectations. Through this stage we then plan the shooting schedule, any additional factors that need to be introduced, and set project deadlines.
During this phase, we will capture all the media needed to produce the video. The video shoot will be custom to your project and following the strategy created in pre-production, will capture all the footage required to create your video, whether that is the full event, highlights or interviews. Our in house camera operators will lead the projects and we will use our network of freelancers to support us on the shoots when required.
This is the longest stage in the production process and is where your video starts to take shape. Using all the footage that has been shot, and including motion graphics, we will create a package of your event that will show what happened at your event, whether that is full presentations/talks or a highlights package.
By capturing your event, you can not only use this for you and your attendees to relive what happened, but can use it to promote future events. We will use the distribution strategy created in pre-production to promote your video across the relevant channels. Whether this is on your website, across social media or using our PR team to reach out to publications.
Nottingham Digital Summit 2019
Hyper Growth London 2019
The video that Innovate has produced perfectly captures what life at the agency was like over the first year, and shows the struggles that come with the successes.
Paul Ngoie SEO Strategist, Contrast