Lamma Show 2019
Lamma is an annual exhibition and conference held at the NEC that brings together people and businesses from across the agricultural industry. The businesses range from major players like JCB all the way to start ups. At the show manufacturers are showcasing their products and often premiere their latest products, so it is a highly attended event in the industry.
The video will need to show the scale of the exhibition and the amount of attendees and exhibitors, and focus on the brands that would be there, as well as showing the latest products that are being displayed. The aim was to create a short highlights video that can be distributed across social media to relive the event but also work to promote future events.
The production of this video involved a one man film crew covering the events of the day. This involved recording the exhibitors that were there, as well as showing the attendees networking with the businesses there.
Due to the size of the crew, it was decided early that we would create the video using b-roll footage throughout the day so that recording audio of the day would not be an issue. This would be shots from around the exhibition, which would involve capturing some of the interesting things exhibitors have on their stands, interactions with the attendees and networking between the people at the event.
This was all condensed into a short highlights video that captures the mood of the event whilst showcasing the authority it has in the industry with the scale and popularity of the brands that were there.
To distribute the video, we decided that uploading to YouTube would help get organic viewership, as attendees of the event are most likely to search on this platform to see highlights of the event. We predicted that most of the views would occur in two stages, this would be immediately after the event, where people are looking for highlights, and in the lead up to next year’s event where people looking to attend will be searching to see what the event is like.
As well as YouTube, we also distributed the video across our social media platforms and reached out to attendees and speakers to repost the video across their channels as well. We created numerous versions of the video to suit the variety of platforms, this included a vertical video which would be included on instagram TV and stories.
What our client thinks
This video shows the scale of the event and how popular it is within the industry.
Paul Ngoie SEO Strategist, Contrast