Nottingham Digital Summit 2019
Innovate were asked by Nottingham Digital Summit to record their 2019 event, which brings speakers from both the local and national digital marketing scenes to give talks on the latest trends in the industry. We were asked to create a short highlights video that would be used to relive the event and be used to promote future years events.
The video would highlight talks that were spread across two venues in Nottingham, showing the range of speakers on during the day, as well as highlighting the attendees networking and attending the after party which had live music performances.
The production of this video involved a one man film crew covering the events of the day. This involved recording sections of the talks across multiple stages and from different speakers, as well as showing the audience, their reactions and the scale of the event.
Due to the size of the crew, it was decided early on that we would not be using the audio from the talks and the video would be compiled of mostly B-roll. To make the talks look as interesting as possible, they would be recorded from multiple angles, achieved by recording small snippets of the talk from each angle.
It was decided beforehand, which of the speakers would need to be recorded, and some were noted by the client as important to record. This was to both make sure that each stage had enough coverage, but also to make sure the most high profile and recognisable speakers were recorded, as they would have the biggest influence when it comes to marketing the video.
To distribute the video, we decided that uploading to YouTube would help get organic viewership, as attendees of the event are most likely to search on this platform to see highlights of the event. We predicted that most of the views would occur in two stages, this would be immediately after the event, where people are looking for highlights, and in the lead up to next year’s event where people looking to attend will be searching to see what the event is like.
As well as YouTube, we also distributed the video across our social media platforms and reached out to attendees and speakers to repost the video across their channels as well. We created numerous versions of the video to suit the variety of platforms, this included a vertical video which would be included on instagram TV and stories.
What our client thinks
Innovate perfectly captured the event and the quality of the speakers that were there.
Paul Ngoie SEO Strategist, Contrast