Search Leeds 2019
Search Leeds is an annual conference held in Leeds that showcases talks from people across the world on the topics of search engines, digital marketing and social media. Innovate were there to create a short highlights video that will showcase what happened during the course of the event, that would be an exciting and
The video would need to show the size of the event, which has over 2,000 attendees, and the location, First Direct Arena. It would also need to show the speakers who were presenting on the day across the 5 different stages, many who are recognisable in the industry. As well as the talks, it would also need to showcase the attendees networking and enjoying themselves throughout the day, learning from the speakers.
The production of this video involved a one man film crew covering the events of the day. This involved recording sections of the talks across multiple stages and from different speakers, as well as showing the audience, their reactions and the scale of the event.
Due to the size of the crew, it was decided early on that we would not be using the audio from the talks and the video would be compiled of mostly B-roll. To make the talks look as interesting as possible, they would be recorded from multiple angles, achieved by recording small snippets of the talk from each angle.
With nearly 50 speakers across 5 stages, it was decided beforehand, which of the speakers would need to be recorded. This was to both make sure that each stage had enough coverage, but also to make sure the most high profile and recognisable speakers were recorded, as they would have the biggest influence when it comes to marketing the video.
To distribute the video, we decided that uploading to YouTube would help get organic viewership, as attendees of the event are most likely to search on this platform to see highlights of the event. We predicted that most of the views would occur in two stages, this would be immediately after the event, where people are looking for highlights, and in the lead up to next year’s event where people looking to attend will be searching to see what the event is like.
As well as YouTube, we also distributed the video across our social media platforms and reached out to attendees and speakers to repost the video across their channels as well. We created numerous versions of the video to suit the variety of platforms, this included a vertical video which would be included on instagram TV and stories.
What our client thinks
This video shows how exciting and insightful the event was and i am already looking forward to next years event
Paul Ngoie SEO Strategist, Contrast